logoRetail summit
10-11 November 2020 | Atlantis, Dubai

The Power of Storytelling for Retail

The Power of Storytelling for Retail
How can retailers use storytelling to engage customers

There is real power in stories and telling a complete, engaging story around your brand and organisation can take it to the next level.

Stories evoke emotion, and we remember stories.

Tapping into this human connection to stories is therefore one of the most effective ways to create a strong connection with customers.

#storytelling can educate, engage and help create memories that truly root a brand in customers' consciousness.

It’s this personal, emotional connection that is vital to retaining #customerloyalty.

Join serial entrepreneur and Chairman of VaynerX, a modern-day communications parent company, as well as the CEO and Co-Founder at VaynerMediaGary Vaynerchuk, at The Retail Summit 2020 as he explores the power of storytelling for retail.

Gary will be joined by Pam Kaufman, President, Global Consumer Products, Nickelodeon, Viacom and Nick Woodhouse, President and CMO, Authentic Brands Group to discuss how leading brands have written, maintained and grown a strong #brandstory

Download the agenda today: http://bit.ly/2IBKvvd

#theretailsummit #storytelling #brandstory


The Retail Summit 2020 – Postponed



Our partners



Urgent Notice – The Retail Summit 2020 Postponement

New Dates for The Retail Summit – 10-11 November 2020, Atlantis, Dubai

Over the past few weeks, we have been monitoring closely the global coronavirus (Covid-19) situation and assessing whether The Retail Summit 2020 should take place. Particularly as it affects the majority of our participants who are unable to travel due to restrictions.

Until yesterday evening we were confident that the situation would not impact our ability to deliver the event and bring together the international retail community.
While the UAE remains safe to travel and continues to adhere to and implement the highest levels of medical measures and hygiene protocols, we feel that the delivery of a world-class international event will be inevitably impacted by such travel restrictions.
With this in mind, and following close consultation with our event partners, key stakeholders and hosts, we have taken the decision to postpone The Retail Summit 2020.
By opting to defer the event to a later date, we believe that we will be in a better position to deliver The Retail Summit 2020 at full capacity offering our event partners and participants the value and international exposure they have come to expect from us. The new dates will also align the Summit with Expo 2020 Dubai, offering an enhanced experience for all attendees. 
We have committed to hosting the event at the Atlantis in Dubai on the new dates: 10-11 November 2020.

For any questions, please contact our team by emailing info@theretailsummit.com.
Thank you for your support and understanding on this matter.
Gary Thatcher
CEO & Co-Founder
The Retail Summit