Unlocking Growth: The Rise Of Social Commerce and Influencer Marketing
As brands do their best to strike a balance between the cost of customer acquisition, online traffic, and conversion rates, social commerce has come to the force.
63% of UK consumers made at least 1 end-to-end in-app purchase in the last 12 months. As shoppers demand more immersive, intuitive and frictionless shopping experiences, the adoption of livestream shopping has skyrocketed. As a result, brands are turning to social media influencers to unlock unparalleled opportunities to connect with their audience. Over 83% of marketers have indicated that they will be dedicating a budget to influencer marketing in 2024.
Attend this panel and learn how 3 well-respected retail leaders are navigating this fast-paced, volatile landscape by;
Building a comprehensive social commerce strategy that appeals to every generation of shopper
Navigating the influencer talent pool and leveraging influencer agencies to overcome challenges
Adopting a Livestream shopping strategy forges genuine connections and elevates brand authenticity
Uncovering the direct impact of influencer marketing on sales through the evolution of promo codes and personalised URLs