• THE RETAIL SUMMIT | 23-24 APRIL 2024 | DUBAI
  • THE RETAIL SUMMIT | 23-24 APRIL 2024 | DUBAI
  • THE RETAIL SUMMIT | 23-24 APRIL 2024 | DUBAI

Think Tanks

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Unlocking Growth: The Rise Of Social Commerce and Influencer Marketing

26 Feb 2024

As brands do their best to strike a balance between the cost of customer acquisition, online traffic, and conversion rates, social commerce has come to the force.  

63% of UK consumers made at least 1 end-to-end in-app purchase in the last 12 months. As shoppers demand more immersive, intuitive and frictionless shopping experiences, the adoption of livestream shopping has skyrocketed. As a result, brands are turning to social media influencers to unlock unparalleled opportunities to connect with their audience. Over 83% of marketers have indicated that they will be dedicating a budget to influencer marketing in 2024.  

Attend this panel and learn how 3 well-respected retail leaders are navigating this fast-paced, volatile landscape by;  

  • Building a comprehensive social commerce strategy that appeals to every generation of shopper 

  • Navigating the influencer talent pool and leveraging influencer agencies to overcome challenges 

  • Adopting a Livestream shopping strategy forges genuine connections and elevates brand authenticity 

  • Uncovering the direct impact of influencer marketing on sales through the evolution of promo codes and personalised URLs 

Speakers
Darren Topp, CEO - L.K.Bennett
Paul Stafford, Head of Digital Marketing and Online Brand - Superdrug
Jack Zambakides, CEO & Co-founder - D. Louise
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