VF Corp core objective is ambitious: to become the world's leading portfolio of deeply loved iconic, active-lifestyle brands.

Central to this aspiration is VF’s consumer-centric transformation, which comprises new ways to connect and engage with consumers along their journeys across channels and touchpoints, new ways of developing products and services aligned with consumers expectations and values, and new organizational models and capabilities to make consumer-centricity become a reality.

During this intimate fireside chat, Martino Scabbia Guerrini, VF Corp’s EVP, and President EMEA, APAC & Emerging Brands will address these topics:

• Evolving organizational design and skillsets for consumer-centricity 

• Managing consumer-centricity across various business models and journeys 

• Developing thriving communities through loyalty and personalization 

• Delivering consumer-facing innovation at scale across multiple brands 

• Designing products and brand assets that are globally-iconic and locally-relevant.