The buzz around 6thStreet’s flagship store in Dubai Hills when it opened in September 2022 was electric. By combining the convenience and immediacy of 6thStreet’s e-commerce platform with an immersive, memorable bricks and mortar experience, the store provides a blueprint for the future of GCC retail. 

In an intimate fireside chat with Adyen’s Thomas Niens, 6thStreet’s CEO Dharmin Ved shares insights into how the concept was born, the early lessons learnt in the first few months of trading and 6thStreet’s plans for disrupting the way that consumers shop in the region.