Digitally native brands are slowly starting to learn some surprising lessons as their businesses scale. A major one is that selling as much product as possible by any means necessary does not guarantee sustainable, long-term success.  

But the most enterprising brands have found a new edge: their communities.  

In this session, Katrine Lee Larsen – Founder & CEO of Copenhagen Cartel - will share powerful insights into how the organisation has disrupted the swimwear and athleisure spaces since 2020 by:  

• Cultivating an engaged, passionate community built by rolling out a series of environmentally positive activations such as a “clean up tour” which removed 2 tonnes of plastic from The North Sea.  

• Moving into retail and using its flagship store as a hub for educating customers on the merits of environmentally conscious consumerism.  

• Capturing the attention of the local and national mainstream media with impactful purpose marketing strategies.