Pricing IN Inflation Instead Of Pricing FOR Inflation
Operating in an inflationary environment has caused commodity prices to rise. Retailers’ margins are being squeezed as a result.
But with consumer spending power hitting new lows, passing those costs onto customers is not an option. Well – not without a serious erosion of market share or further decline in consumption and customer spend.
And this is all before you throw the disruption caused by COVID into the mix.
How do you optimise your pricing strategy against this backdrop?
Join in this session, where PricingOne’s Ji-Hoon Dierckx & Samer Gabr will share thought-provoking insights into:
Developing a customer centric value creation and revenue growth model to ensure you win the consumer value equation.
Leveraging levers other than price to optimise your strategy and “price without pricing”.
How to build a future looking pricing strategy when recent historical pricing data is no longer applicable.
Incorporating robust pricing strategies into comprehensive commercial operating models.