From community souks to the largest mall in the World, the Middle East has transformed its retail scene at an unprecedented pace. In this session we hear from 4 leading local players discussing why the region performed well in the midst of economic headwinds. And why e-commerce is likely to spearhead the region’s continued growth.  

From traditional franchise models to home grown innovation, we’ll look at the major trends that characterise the region, the big challenges that it is currently grappling with and what the future holds, with a specific focus on:

• How to build a sustainable business for the future 

• The battle for retail talent 

• Digital transformation 

• Is the future home grown?