In a post-pandemic world, the bar for the in-store shopping experience has been set higher than ever before. As such, curating a memorable in-store experience to stand out from the crowd is critical..  

The physical store needs to function as an experience hub where consumers can feel immersed in and interact with the brand.  

In this session, Jo Malone will talk us through why she puts story telling at the heart of the Jo Loves experience. And how she leverages positive emotion to strengthen her relationship with the customer using instore activations such as Jo’s Tool Box, Fragrance Tapas and more. 

Session includes practical demonstration!