Diversity, Inclusivity And Sustainability With An African Twist
Since 2016, Daily Paper has transformed itself from a plucky 10-year-old start up into a culturally acclaimed, upwardly mobile fashion disruptor with annual revenues of $40m.
The role of the company’s culture in the brand’s success story is difficult to overstate. From a steadfast commitment to identifying the top talent in the market irrespective of colour, gender identity and age to rolling our ambitious, multi-stakeholder sustainability initiatives, the African inspired fashion brand embodies what it means to use company culture to deliver the changes it wants to see in the world.
During this session, CEO Rodney Lam shares a powerful story, specifically touching on:
The positive impact of building a design department with a hiring policy that has no emphasis on formal qualifications.
The power of basing hiring decisions on the long-term benefits that a brand can expect to experience.
Rodney’s hemp textile sustainability initiative, and the story behind his efforts to build CanaYarn into the world’s biggest sustainable hemp fabric company.