While price, value and service remain important, it’s the customer experience that defines the strength of the customer-retailer relationship. In today’s digital first landscape, delivering the frictionless, memorable, personalised shopping experiences that delight the customer is non-negotiable. 

This panel will showcase how 4 leading retail brands are tackling this challenge by:  

• Creating unique brand experiences that delight the customer. 

• Improving customer touch points by understanding the buying journey. 

• Investing in loyalty programs that reward the consumer