Cultural Credibility: The New Battleground For Retail Relevance
Against the backdrop of rapidly changing consumer behaviour and values, a new metric has emerged to determine which brands are winning the race to capture consumer attention: cultural credibility.
Shoppers expect the brands and retailers that they interact with to be forthright in their views on wide-ranging topics. From the environmental impact of their operations. To fair trade. Through to diversity and inclusion.
At the same time, factors like community and inspiration have completely changed the luxury customer journey.
Join this fascinating discussion, where our esteemed panel share insights into:
Their organisation’s role at the forefront of popular culture
The actionable implications that brands need to consider in the era of Luxury 3.0.
Balancing the trade-off between commercial imperatives and remaining authentic