The Authentic Playbook: Evolving, Transforming, And Reimagining Brands For A New Generation
What makes a superbrand?
The Authentic platform is the driving force behind more than 40 iconic and world-renowned superbrands, including Reebok, Shaquille O’Neal, David Beckham, Sports Illustrated, Brooks Brothers, Juicy Couture and Judith Leiber. Each brand possesses a powerful combination of legacy, global resonance and fierce consumer loyalty.
In this session, Chief Communications Officer Natasha Fishman will discuss how Authentic engineers superbrands for evolving audiences through innovative business models, original storytelling, compelling content and immersive experiences.