• THE RETAIL SUMMIT | 23-24 APRIL 2024 | ATLANTIS, THE PALM, DUBAI
  • THE RETAIL SUMMIT | 23-24 APRIL 2024 | ATLANTIS, THE PALM, DUBAI
  • THE RETAIL SUMMIT | 23-24 APRIL 2024 | ATLANTIS, THE PALM, DUBAI

The Retail Summit 2023

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The Authentic Playbook: Evolving, Transforming, And Reimagining Brands For A New Generation

15 Mar 2023

What makes a superbrand?  

The Authentic platform is the driving force behind more than 40 iconic and world-renowned superbrands, including Reebok, Shaquille O’Neal, David Beckham, Sports Illustrated, Brooks Brothers, Juicy Couture and Judith Leiber. Each brand possesses a powerful combination of legacy, global resonance and fierce consumer loyalty.  

In this session, Chief Communications Officer Natasha Fishman will discuss how Authentic engineers superbrands for evolving audiences through innovative business models, original storytelling, compelling content and immersive experiences. 

Speakers
Natasha Fishman, Chief Communications Officer - Authentic Brands Group