The Zay Initiative is based on a core collection of 170 articles of dress from the priceless Sultani Collection of UAE traditional garments, that due to their deep cultural significance mark a turning point in UAE history.

The Zay Initiative is founded by Dr. Reem Tariq El Mutwalli, published author, with over 30 years of experience in art and cultural heritage, and intends to engage with and promote existing collections to encourage mutual benefit and collaboration, as well as to celebrate the creative choices made by women of the region in light of the heightened role played by  fashion globally.