In 2016, EHTIROS founder Adriana Crovetto made the inspiring journey through central Asia, connecting so deeply with the culture, the people and the beauty of the regions as she travelled that she decided to create a brand that would merge the exquisite traditional craft with our contemporary world. 

She started producing sustainable Luxury jackets and coats, using the most beautiful quality traditional textiles from Central Asia with the aim of translating a little part of the ancient Silk Road history into a contemporary fashion line. And so… EHTIROS was born,  which means “passion” in the local language of Uzbekistan. 

“Today for me fashion is no longer a hobby, but a source of enthusiasm, and manag-ing my brand is no longer limited to a school desk fantasy but it is a reality from which I am learn-ing as a young entrepreneur.”