• THE RETAIL SUMMIT | 23-24 APRIL 2024 | ATLANTIS, THE PALM, DUBAI
  • THE RETAIL SUMMIT | 23-24 APRIL 2024 | ATLANTIS, THE PALM, DUBAI
  • THE RETAIL SUMMIT | 23-24 APRIL 2024 | ATLANTIS, THE PALM, DUBAI

Study Tour

Loading

Visit of 6th Street

22 Apr 2024

Discover the future of fashion with 6th Street - the first omnichannel phygital store in the GCC. 6thStreet.com is Apparel Group’s omnichannel fashion e-commerce destination that offers high-street fashion & beauty brands in the UAE, KSA, Kuwait, Oman, Bahrain, and Qatar. 6thStreet.com offers the latest collections from over 1200+ international brands, provides free 100-day in-store and online returns, cash on delivery, and the option for click & collect with real-time integration with 1337 stores.

The first ever phygital store in the GCC region launched in 2022, offering customers an integrated omnichannel experience with the benefits of both online and in-store shopping.  Customers at the 6thStreet.com store can use tablets to browse, pick and add items, just like they would while shopping online on the app. They can be trialed at the station or in an assigned fitting room, where an interactive screen allows customers to exchange sizes, request assistance and select purchases.

View all Study Tour