Sponsors & Partners


Alpha Nero FZ LLC is the leading manufacturing and shop fitting company, crafting shop fixtures, shop-in-shops, turn-key boutiques, and pop-up stores for high–end, global and regional luxury brands, reaching over 35 countries across the world to date, with headquarters in the UAE as well as a dedicated full service manufacturing facility in Riyadh, Saudi Arabia. Alpha Nero brings innovative ideas to stand out in the competitive luxury retail market thanks to its highly experienced managing team, with years of expertise within high-end luxury retail and branding strategy. The Middle Eastern luxury goods market, estimated at nearly $15.79 billion in 2023, is expected to double in size by 2030 and grow to $31.5-$36.8billion, driven by the UAE and especially Saudi Arabia, according to a survey published by Boston Consulting Group (BCG) in partnership with Altagamma, the association of Italy's top luxury labels. With both brands and consumers looking for a more elevated experience at every touch point, and an exponential growth opportunity for luxury brand retail within KSA, Alpha Nero brings the future of experiential retail to every project. Working with luxury brands including Chanel, Dior, Lancôme, Yves Saint Laurent, Armani, Nars, Tom Ford, Byredo, Tag Heuer and Cartier among others, Alpha Nero creates exquisite consumer touch points and experiences that elevate a brand's promise to their discerning clientele. For brands where ‘perfection’ is a customer requirement, Alpha Nero delivers the experience, from the initial drawings to the finished fit out. 2023 has seen a number of brilliant projects executed for leading brands as highlighted , across the UAE and KSA. Alpha Nero offers extensive manufacturing capabilities from design to production and installation across the Middle East, Africa and Southeast Asia. With a solid expertise in shopfitting and retail merchandising, Alpha Nero works in partnership with some of the most prestigious brands in the world. The multinational team focuses on serving clients with stringent project management, quality assurance and timely delivery.

Alpha Nero prides itself on being strategic, technical, transparent and solution oriented. Laying the ground for sustainable growth Alpha Nero is proud of its environmental commitment. Utlising new production software & machines , strong processes for waste management optimisation, and deliberate sourcing of new types of materials (for weight & lifespan optimisation), Alpha Nero offers retail development and technical solutions for modular construction and value engineering that truly lay the foundations for innovation and a sustainable focus on craft. Alpha Nero innovatively identifies all scope 1, 2 & 3 emissions, both as a company & by project and produces Carbon footprint reports based on findings. The company offers reduction solutions pertaining to both materials and logistics and facilitate carbon offsets with a view to becoming net zero, showcasing a carbon neutral ambition.