Simon Hacker is the CEO, founder and managing partner of Alpha Nero, a leading firm in the manufacturing and design of shop fixtures, shop-in-shops, boutiques, and pop-up stores for high–end, global and regional luxury brands. Established in 2014, Simon rapidly grew a portfolio of over 50+ luxury brands spanning across the Middle East, Asia, Africa & Europe. Day-to-day he oversees the operations of the company, sets the strategy and goals for growth, and ensures the quality and excellence of the solutions delivered to the clients. In 2022, he won the SME CEO Middle East Award, which honours outstanding CEOs who have demonstrated excellence in their respective fields.  Passionate about innovation and sustainability in the shop fit-out manufacturing industry, Simon is committed to using the latest technologies and scientifically proven methods across all operations of Alpha Nero. This includes enabling the company to provide a full suite of retail production solutions – from fit-out and eco-friendly manufacturing solutions to insights on consumer buying behaviour data and analytics leveraging AI and deep learning.