A renowned business leader and change agent, Sharon Price John acts as President and CEO of multi-generational global brand, Build-A-Bear Workshop, Inc. (NYSE: BBW). Under her leadership, she has led the turn around and redefinition of the much-beloved multimillion-dollar company, all while navigating the “retail apocalypse”—and, more recently, a global pandemic—to deliver the most profitable year in the company’s history in 2021. And then she did it again in 2022. Sharon's leadership and achievements have not gone unnoticed. She has been named one of Fortune’s top CEOs and Most Powerful Women in Business, the University of Tennessee's Top 100 Alumni of the Last 100 Years and recognized as a Distinguished Alumni by Columbia Women in Business. In March 2023, she was number six on the Forbes 20 Customer-Centric Companies Led by Women. Additionally, she received the Rocky Top Business Award from the University of Knoxville, and has also been recognized on numerous prestigious lists, including Ideagen's Top 50 and The CEO Forum's Top 10 CEOs Creating Culture.