Ronaldo Mouchawar

Ronaldo Mouchawar

Founder, Souq & VP, Amazon (MENA)

As Founder and CEO of Souq, Ronaldo Mouchawar played a pivotal role in transforming the company into the largest e-commerce retailer in the Arab world. Established in 2005, Souq expanded its operations into Saudi Arabia and Egypt under Mouchawar's leadership. In 2014, Ronaldo initiated the White Friday sale event, now the region's most popular annual shopping extravaganza. Following Souq's acquisition by Amazon in 2017, Mouchawar has led the business's expansion across the region. His focus has centered on integrating Souq and Amazon offerings, providing customers with localized services, a trusted online shopping experience, and an expanding range of products and services at competitive prices with swift delivery. Notably, Mouchawar oversaw the launch of Amazon Prime in the UAE in 2019, followed by Amazon.sa in Saudi Arabia in 2020. Under his guidance, Amazon Home Services debuted in 2020, and Prime was introduced in Saudi Arabia in 2021. Arabic language integration has been a core aspect of the Amazon-Souq merger, setting a high standard for Amazon and technology providers in the region. Mouchawar also sits on the Dubai Future Council on Artificial Intelligence and is appointed by His Highness Sheikh Hamdan  as a member of the Dubai Future Academy board of trustees, and the International Advisory Counsel at the Executive Counsel.