Rituals Cosmetics was launched by entrepreneur, Raymond Cloosterman, who set off on a journey across the world to discover new insights, new brand thinking and new business. Raymond launched Rituals from the basement of an Amsterdam canal house – where he worked together with a small but passionate team on the opening of the first Rituals store in Amsterdam’s Kalverstraat shopping street. With its unique combination of body cosmetics, a natural skincare line, and premium home care products, Rituals unites advanced technology with ancient traditions from all over the world. Rituals offer an exclusive range of affordably priced products that transform everyday routines like bathing, shaving and drinking tea into more meaningful moments. In the past twenty-two years, the core concept has grown to become an international success story. In addition to achieving B-Corp status in 2022, Raymond aspires to take the company to the next level as the leading wellbeing beauty brand.