Peter joined AllSaints as CFO in 2010, stepping up to the CEO role in 2018 and in his first full year as CEO AllSaints delivered the best financial results in its history. In 2020 he also became CEO of John Varvatos, the US-based alternative luxury menswear brand, leading a successful acquisition and turnaround of the business notwithstanding the backdrop of the Covid-19 pandemic. The combined AllSaints/ John Varvatos group now has global revenues of more than
£400M with a team of approximately 2,500 operating throughout the UK, Americas, Europe and Asia.
Peter qualified as a Chartered Accountant in 1997 specialising in corporate finance with Arthur Andersen in Scotland and London and before joining AllSaints he developed considerable experience working with leading UK entrepreneurs and private equity firms helping them to deliver their growth ambitions, always within consumer-focused businesses. He took up his first board position back in 2000 as CFO of multi-brand casualwear retailer USC which at the time was Diesel's largest wholesale customer in Europe.
In 2022 Peter was appointed to the board of the British Retail Consortium as a Non-Executive Director and Chairman of the BRC's Audit and Risk Committee. He lives in Hampshire with his wife and two children.
AllSaints is a global contemporary brand that is headquartered in East London, with regional studios in Los Angeles, Hong Kong, Taipei, Seoul and Tokyo. It designs full collections of womenswear, menswear, accessories and fragrance. The brand has approximately 280 directly operated stores, concessions and outlets across the UK, Europe, North America and Asia as well as operating its own web platform. In recent years, the brand has enjoyed success in developing non-retail activities around the world, including new wholesale business, licensing income and franchise partnerships. AllSaints was founded in 1994 and now has over 2,500 employees and trades in 25 countries. AllSaints reports zero median gender pay gap and this is reflected at management board level where over half the director team are women. The John Varvatos brand was acquired by AllSaints in October 2021. Based in New York, John Varvatos is an alternative luxury menswear brand founded in 2000, with stores in the US, Canada & the UK.