Patrick Fallmann started his career in the shopfitting industry after graduating with a diploma in furniture engineering and interior design from Austria. Joining the 'umdasch group' headquarters in 2005 as a Project Engineer, he quickly rose through the ranks to roles like Project Manager and Key Account Manager. In 2011, while pursuing an MBA at Oxford Brooks University, Patrick remotely contributed to 'umdasch' operations in the Middle East, where he played a crucial role in strengthening project management and facilitating growth.

After relocating to Dubai, Patrick took on the role of Head of Projects, leading successful initiatives across the Middle East. His efforts led to his appointment as Managing Director for 'umdasch' in the Middle East in 2016. During his tenure, he oversaw the establishment of a new manufacturing facility in 2019 and orchestrated a significant merger with 'JWP Technical Works' & 'HDD Interiors' in 2021, resulting in record-breaking achievements in 2022. Throughout his career, Patrick has remained dedicated to fostering sustainable value creation, prioritizing the well-being of customers, team members, supply chains, and local communities.