Matteo Atti is the Chief Marketing Officer at Vista, the largest On Demand private aviation group in the world. His marketing and business expertise spans over 15 years working with leading global brands in luxury, fashion and telecommunications. Matteo started his career in Gucci during the Tom Ford tenure. Moved to Finland with Nokia to lead campaigns and retail communication ecosystems for over 200,000 shops. Back to fashion, he headed the business development team for Bottega Veneta, catering to the luxury fashion’s elite. In London, he worked alongside Sir Paul Smith to inject a customer centric approach into the brand touchpoints, and refocus the business around its core attributes, products and brand. At Vista, Matteo heads a global team in charge of the entire customer journey, from market research to client acquisition, CRM, press, events, adv and digital, and harnessing insights about its UHNWI to introduce exciting innovation programs. Matteo holds an MA in Communication Science from Bologna University and a business qualification from Insead. He is also a lecturer in Luxury Business Development at the International University of Monaco.

Vista, the world’s largest On Demand business aviation provider, aims to continue revolutionizing and modernizing the private aviation experience with a vision to ensure seamless travel and maximum efficiency. Over the past two decades, Vista has invested in asset-free flying solutions by giving clients access to a global fleet, while paying only for the hours they need. Vista’s private aviation platform comprises two established brands, VistaJet and XO, and provides a subscription model and luxury offering that leverages the benefits of the shared economy. The group’s mission is to lead the change to provide customers with the most advanced flying services and the very best value, anytime, anywhere around the world.