A retail, brand management and licensing professional having operated in the consumer products, services and tech industry across multiple sectors including fashion, lifestyle sports and food & beverage for over 10 years. Lauren started her career at PUMA in London and later at the global at HQ in Germany, which took her into the world of brand licensing where she joined TLC (The Licensing Company Ltd), to be acquired by Global Brands Group PLC and evolved to become CAA Brand Management. This brand management agency became the largest licensing agency worldwide, operating 24 offices with a portfolio of leading brands in various sectors (then including David Beckham, Jennifer Lopez, Formula One and Hersheys). Focussing on Emerging Markets, Lauren moved to Dubai where she focussed on distribution and licensing opportunities with brands including Joe’s Jeans, Kendall & Kylie and Jelly Belly. The evident complexity within the licensing landscape and consequent fragmented data meant that when Lauren discovered Fabacus and their vision to resolve significant challenges within the retail and licensing space, she joined the business in 2019 to support drive growth and spearhead Customer Success.

About Fabacus

Fabacus is a pioneering data technology company working across the brand licensing, manufacturing and retail industries. The company creates unique product identification credentials that authenticate IP ownership to form proprietary digital product catalogues at scale for retailers and brand owners. Fabacus DaaS (Data-As-A-Service) Xelacore platform facilitates an infinite number of attributes, ensuring strengthened transparency, collaboration and trust across the manufacturing, licensing and retail ecosystem. The company delivers comprehensive and verifiable records across the value chain, streamlining and authenticating data for advanced reporting, brand protection and mitigation against counterfeit goods. 

The Xelacore data engine powers the market leading Fabacus’ Digital Product Passport product, a full spectrum customisable and trusted solution that has been architected to capture and collate product journey information and authenticate data claims, as well as disclosing circular economy claims, decarbonisation, and climate credentials against EU regulations and GS1 environmental standards. 

Fabacus is backed by a number of leading financial institutions, including iNovia Partners, led by former Google CFO Patrick Pichette, as well as New Look founder Tom Singh.