As Chief Platform Officer, Kelly’s role is focused on leading her team to build revolutionary multi-channel e-commerce solutions and operating e-commerce sites for luxury brands and retailers. Kelly sits on the FARFETCH Executive Board. Kelly joined FARFETCH in 2010 to build and lead all digital marketing initiatives including customer acquisition, retention and engagement. Within her time at FARFETCH, she also led the international growth and development strategy, overseeing expansion and localisation for all markets. Kelly’s background is in internet marketing and e-commerce, with her experience spanning over 15 years.