Fred Segal put LA’s “casual, comfortable, and sexy” style on the world map when he opened his Los Angeles store in 1961. From the first shop-in-shop to the first denim bar, he created a lifestyle brand before it was even a term — redefining retail and changing pop culture forever. With a talent for curating cool, Fred Segal continues to offer the best new, upcoming, and established brands in fashion, beauty, and home. Our creativity, optimism, and inclusion cultivates collaborations with iconic brands, artists, and emerging names to create unique collections and immersive experiences.  We find and nurture new talent through our Season Zero launches and give back to the larger community through our Fred Gives program.