Isabel joined Neuhaus as a Channel Development Manager and swiftly ascended the corporate ladder, ultimately achieving the position of CEO in November 2023. Isabel Baert's multifaceted career and global experiences uniquely position her as a dynamic leader steering Neuhaus towards new heights. Under her guidance, Neuhaus continues to thrive, blending tradition with innovation, and preserving its legacy as the inventor of the Belgian praline. Isabel began her career at Hugo Boss in Germany, and later played pivotal roles at renowned Belgian lingerie company, Van de Velde, where she culminated her journey as the Managing Director of Rigby & Peller (Van de Velde's UK-based chain). Her impact was tangible by achieving strong commercial successes.