Huddah gained international recognition when she represented Kenya on the eighth season of “Big Brother Africa” in 2013. Her newfound popularity created an avenue for her to launch her own makeup brand. In 2016, Huddah Cosmetics was born. Featuring a range of lipsticks with bestsellers such as “Vamp,” the business quickly grew to accommodate demand for makeup wipes and eye-shadow palettes. In 2022, Huddah Cosmetics morphed into Rich Beauty: a one-stop shop for beauty, skincare and grooming needs. Prior to launching her own beauty brand, Huddah was a sought-after model and worked with major brands and magazines across Kenya. Through the Huddah Foundation, Huddah gives back to underprivileged children in line with the United Nations’ No. 1 Sustainable Development Goal: No Poverty. Over the years, the non-profit establishment has partnered with like-minded bodies to support children’s education, housing, and health needs, in addition to holding mentorship sessions.