Fabio Barreto

Fabio Barreto

CEO, Farm Rio Global (Grupo Soma)

FARM Rio is a global fashion brand that captures the true essence of Brazil. Using a playful mix of proprietary prints and radiant colours and textures, the brand inspires a well-lived life - one of authenticity, vibrancy, and natural beauty. Founded by Katia Barros and Marcello Bastos in 1997 as a small booth in an independent market in Rio de Janeiro, the brand has since become a household name in Brazil, operating more than 95 stores and 1500 points of sale across the country. Fabio Barreto, CEO of FARM Rio Global, oversees the brand's international expansion. A key figure at Grupo SOMA since 2013, he held top management roles before collaborating with FARM Rio Founders on strategic projects. Since 2019, Fabio spearheaded FARM Rio's successful launch in North America and EMEA, achieving remarkable growth with annual revenue surpassing $110MM in just 4 years.