![Dimas Gimeno Alvarez](https://cdn.asp.events/CLIENT_The_Reta_70AFE6C2_5056_B739_5425A8B5E8D6100B/sites/the-retail-summit-2024/media/libraries/all-speakers/K-Dimas-Primer-Plano.jpg/fit-in/500x500/filters:no_upscale())
Dimas Gimeno Alvarez
![](https://cdn.asp.events/CLIENT_The_Reta_70AFE6C2_5056_B739_5425A8B5E8D6100B/sites/the-retail-summit-2024/media/libraries/all-speakers/logo-WOW-CONCEPT-VF.jpg)
Founding Partner & President,
WOW Concept
Dimas Gimeno Alvarez
Founding partner and executive President of WOW, a phygital retail platform that combines a marketplace and an experiential physical space. He is the founder of KAPITA, an investment firm specialized in retail & tech that supports companies that define and transform the retail of the future.
Between 2014 and 2018, he was CEO of El Corte Inglés, a leading department store group based in Spain.
Dimas has a law degree and a master's degree in Private Law from the Universidad de San Pablo (CEU) and an EMBA from AESE Business School (associated with IESE).