New Balance are an American sports and athletic footwear brand for adults and children. Chris Davis, Chief Marketing Officer and Senior Vice President of Global Merchandising, started working at New Balance in 2008. Since then, he has led teams at Warrior Sports and New Balance Athletics in brand management, global business unit development, sports marketing, global brand marketing and global product merchandising. In his role as CMO and SVP of Global Merchandising, Davis is responsible for New Balance’s product and demand creation initiatives around the world to maximize the brand’s impact with a consumer first vision. Davis was selected by Footwear News as one of the 40 shoe executives under the age of 40 revolutionizing the Business, recognized by Forbes among the 50 Most Entrepreneurial CMOs in Marketing today and chosen by Glossy as one of the top 20 Marketers in Beauty & Fashion.