The BFL Group is one of the world’s leading off-price retailers of fashion and homeware, with stores operating across the Middle East and Europe. As Deputy CEO, Ayman Beydon leads the BFL Group operations across the GCC and Europe. In addition to this, Ayman acts as the primary interface to achieve homogenous and strategic synergy between the commercial, operational, and financial divisions. Ayman is currently overseeing the company's ongoing expansion efforts into emerging markets. Beydoun’s career spans 12+ years and has expertise in driving revenue, optimizing profit margins. In addition to this, Ayman has extensive expertise in developing start-up infrastructures, directing corporate turnarounds and aiding with brick-and-mortar expansions in a fast and dynamic retail group.