Abdulmajid Rabbat is the CEO & President of SARA Group. He started his career at The World Bank in Washington, DC after which he launched and ran a trading and retail business for SARA Group out of Shanghai, China.  

After earning his MBA from Harvard Business School and working in venture capital for a couple years, Abdulmajid then returned to SARA Group as VP for Strategy and Business Development, then as President for the Consumer Products Group, and eventually Group CEO. 

In the last five years he led a complete turnaround of the organization, launching new retail concepts, growing into new sales channels and product categories, and digitalizing many aspects of the customer and internal stakeholder journey.