I’m David, CEO and one of the co-founders of Pomelo Fashion. Pomelo launched in 2013, initially as an entirely online retail brand. Prior to Pomelo, I was the CEO of Lazada, Thailand. Before moving to Thailand, I lived in New York where I worked at Bain & Company and New Mountain Capital. My Co-Founder Casey and I saw a big opportunity in fashion eCommerce and technology in Southeast Asia, which is why we started Pomelo.
What is the concept behind Pomelo?
Accessible on-trend clothes for women
Pomelo is a vertically-integrated fast fashion brand based in Asia, created with the aim of providing on-trend clothing for women while still being at an accessible price point. We operate using an omnichannel retail strategy, integrating both online and offline mediums -- an example of this is Pomelo Pick-up, a feature that allows customers to select items online for delivery to one of our branches (Bangkok for now, but stay tuned!) and only pay for the items they want to keep.
What was the pivotal point in your career?
Moving to Southeast Asia from New York City in 2011 was a very important decision for me. I knew that digital disruption was coming for the region and being present was going to be critical to figuring out what I could do in this region.
Favourite place in the world and why?
My favourite place in the world is Central Park in May. With spring just starting, the atmosphere is lively and the weather is perfect. It's still in the middle of the city so you can hop over during your lunch break.
Which organisations/brands are you most inspired by?
I'm inspired by brands both big and small that have a unique perspective about what the future holds. Companies like Tesla, Stitchfix, Netflix and Linkedin really inspire me.
What is the most exciting thing happening at Pomelo right now?
There are so many great things happening with the brand right now that I’m very excited about. We’re currently in the process of expanding our physical footprint in order to bring the Pomelo online-to-offline retail experience to more customers. Another thing I’m very excited about is our Purpose collection -- a selection of clothing items designed to be environmentally-friendly and sustainable. We want to shine a light on the importance of reducing waste in the fast fashion industry and hope that our initiative has paved the way for other brands, especially in Southeast Asia, to do the same.
What are you looking forward to most about attending The Retail Summit?
It’s a great line up and I’m excited to hear from the other panelists on what companies across different sectors are doing to improve the retail experience for consumers. Also excited to discuss sustainability across industries and what we can all do to minimize the environmental impact typically seen in the retail industry.