Jo Malone is responsible for creating some of the world’s most loved fragrances. Jo launched her first brand, Jo Malone London which gained cult status around the world. In 1999, Jo sold the business to Estee Lauder Companies and in 2022 she launched her new brand Jo Loves to global anticipation.
What do you consider the most significant time in your career?
The present, because the present is me living in the moment, I have lots of turning points – I look at my life in trilogy’s and I’m currently living in my 3rd trilogy - but the biggest turning point was getting my first shop as that took us on a different destiny.
What’s your greatest failure?
I love the quote from Nelson Mandela I never lose I either learn or I win – so failure often is the doors step to success. I have had many failures including getting distribution wrong with Jo Loves, getting the packaging wrong, but what I have always got right is the fragrance.
Knowing now what you do, what would you tell your 18 year old self?
Live in the moment, don’t be in such a hurry to get everywhere – enjoy the journey! And you’ll never believe it but you will change the world and you will live an amazing adventurous life!