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Toufic Kreidieh

Toufic Kreidieh

Co-Founder & CEO, Brands for Less

Toufic Kreidieh is the co-founding partner of BFL Group along with Yasser Beydoun, and has been its Chief Executive Officer since the company’s inception. Kreidieh opened the first Brands For Less store in Lebanon in 1996withYasser Beydoun, the company’s Managing Partner. They later established the group’s headquarters in the UAE in 2000.

Kreidieh’s knack for business and entrepreneurial skills have been driving the expansion of the retail brand and continued growth across the Middle East and Europe. He has managed to grow BFL’s portfolio to include new concepts such as Toys For Less and Homes For Less, as well as the franchise of international brands such as Tchibo, Muy Mucho, and MUMUSO.

The BFL Group CEO’s business leadership has been noticed by the industry and was recognized as among the distinguished entrepreneurs by Trade & Export Middle East magazine with the support of the National Bank of Fujairah. He has also been cited by the media for bringing the Tchibo brand and the off-price retail business model to the UAE.

A Lebanese-Maltese by birth, Kreidieh completed his degree of Bachelor of Science (B.Sc) in Business Management from Lebanese American University, Beirut, Lebanon.

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