Sarah Curran-Usher

Sarah Curran-Usher

MD EMEA, TrueFit

Sarah Curran-Usher works at the forefront of fit and size innovation, spearheading the growth of True Fit, an online fit platform with over 180 million registered users world-wide, which provides style, fit and size recommendations based on individual preferences. A former sub-editor at The Times, Curran co-founded her own affordable luxury ecommerce site, My-Wardrobe, in 2006. In 2013, she received an MBE for her services to fashion.  

Prior to being appointed as Managing Director EMEA of True Fit, Sarah has held a wide range of senior roles in the fashion and retail industry. Sarah joined Shop Direct in December 2013 as luxury director with a remit to accelerate the development of its premium offer in branded fashion and beauty. She went on to spearhead the launch of its premium retailer, Very Exclusive, in February 2015. Today, she also continues her role at French Connection, where she has been a non-executive director since 2017, as well as sitting on the Advisory Board of Wunderkind, the performance marketing engine that drives 1:1 messages at scale for over 650 retailers.