Paolo Mascio graduated in economics and commerce from Milan’s Luigi Bocconi University and started his professional career in the marketing departments of consumer goods multinationals, such as Kraft and Coca-Cola.
In 1999, he joined the L’Espresso Group as Marketing Director of the radio business, to then manage an Internet start-up specializing in digital video production. From 2004 to 2009, he worked at Mandarina Duck, first as Marketing & Communications Director and later as International Retail Director. Mr Mascio joined YOOX in 2009 where he held various positions in the In-Season area: first as Strategic Marketing Director, from July 2015, where he was in charge of the division as In-Season President (thercorner.com, shoescribe.com & Online Stores), then as President of Online Flagship Stores, and was responsible for numerous mono-brand online stores “Powered by YOOX NET-A-PORTER GROUP”.
Currently, Paolo Mascio is President of the Fashion Divsion, in charge of the Group’s off-season multi-brand online stores, YOOX and THEOUTNET.