RBL is a subsidiary of Reliance Retail Ventures Ltd and began operations in 2007 with a mandate to launch and build global brands in luxury to premium segments across fashion and lifestyle. In the past five years, RBL has also invested in building and operating homegrown Indian designer brands.

Its current portfolio of brand partnerships comprises Armani Exchange, Bally, Bottega Veneta, Brooks Brothers, Burberry, Canali, Clarks, Coach, Diesel, Dune, EA7, Emporio Armani, Ermenegildo Zegna, G-Star Raw, Gas, Giorgio Armani, Hamleys, Hugo Boss, Hunkemoller, Iconix, Jimmy Choo, Kate Spade New York, Lenscrafters, Manish Malhotra, Michael Kors, Mothercare, Muji, Paul & Shark, Paul Smith, Pottery Barn, Pottery Barn Kids, Raghavendra Rathore, Replay, Salvatore Ferragamo, Satya Paul, Steve Madden, Superdry, Sunglass Hut, Scotch & Soda, Tiffany & Co., Tod’s, Tory Burch, Tumi, Versace, Villeroy & Boch, Vision Express, and West Elm. RBL today operates 1,776 doors split into 745 stores and 1,031 shop-in-shops in India. In 2019, RBL marked its first international foray by acquiring the British toy retailer, Hamleys. Globally Hamleys has 211 doors across 14 countries.

RBL also has equity investments in Indian couture brands Manish Malhotra and Raghavendra Rathore.