2024 Agenda

  • Stream 1
  • Macroeconomics
  • Brand Expansion
23 Apr 2024    – 
Fireside Chat
Seizing Opportunities in Emerging Markets - Capturing Retail Expansion in Africa

Dive into the heartbeat of Africa's burgeoning urban landscape, thriving e-commerce, growing populace, and soaring GDP. Explore the strategies for entering African markets and witness how regional retailers adapt to the ever-shifting market dynamics.

  • Leveraging digital platforms to improve brand visibility and engage with consumers from rural communities.
  • Adapting to market conditions and engaging with local communities.  
  • Pricing against inflation in Kenya and other African nations.
Raffaella Campagnoli Chief Strategy Officer, Majid Al Futtaim Retail
Jacques Dome Deputy CEO, Quickmart