- Stream 1
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Macroeconomics
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Brand Expansion
23 Apr 2024
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Fireside Chat
Seizing Opportunities in Emerging Markets - Capturing Retail Expansion in Africa
Dive into the heartbeat of Africa's burgeoning urban landscape, thriving e-commerce, growing populace, and soaring GDP. Explore the strategies for entering African markets and witness how regional retailers adapt to the ever-shifting market dynamics.
- Leveraging digital platforms to improve brand visibility and engage with consumers from rural communities.
- Adapting to market conditions and engaging with local communities.
- Pricing against inflation in Kenya and other African nations.
