2024 Agenda

  • Stream 2
23 Apr 2024    – 
Fireside Chat
The Reality Behind Unified Commerce: $236 Billion Insights Revealed

Shopify knows a thing or two about doing commerce right. Trusted by the likes of Supreme, Netflix, Skims and Gymshark, Shopify drove $236bn gross merchandise volume for merchants in 2023.

In this intimate fireside chat, we will delve into thought-provoking and unexpectedly insightful lessons hidden in the data captured across billions of transactions on the platform. The session will take a fascinating deep dive into:  

  • Understanding the behaviours and expectations of modern luxury consumers  

  • Emphasizing the significance of providing a seamless, unified customer experience across the entire shopping journey  

  • Distinguishing between actions that truly enhance customer lifetime value and misconceptions held by merchants about what increases it 

Dounia Jouron Head of Partnerships, Adyen Middle East
Apsara Chidambaram Head of Alliances EMEA, Shopify