2024 Agenda

Shopify knows a thing or two about doing commerce right. Trusted by the likes of Supreme, Netflix, Skims and Gymshark, Shopify drove $236bn gross merchandise volume for merchants in 2023.

In this intimate fireside chat, we will delve into thought-provoking and unexpectedly insightful lessons hidden in the data captured across billions of transactions on the platform. The session will take a fascinating deep dive into:  

• Understanding the behaviours and expectations of modern luxury consumers  

• Emphasizing the significance of providing a seamless, unified customer experience across the entire shopping journey  

• Distinguishing between actions that truly enhance customer lifetime value and misconceptions held by merchants about what increases it