• THE RETAIL SUMMIT | 23-24 APRIL 2024 | DUBAI
  • THE RETAIL SUMMIT | 23-24 APRIL 2024 | DUBAI
  • THE RETAIL SUMMIT | 23-24 APRIL 2024 | DUBAI

2024 Agenda

  • Stream 1
  • Brick & Mortar
23 Apr 2024    – 
Fireside Chat
Cultivating Community Engagement - Connecting with Consumers through Pop Ups and Interactive Workshops

As retailers use pop-up spaces to captivate and excite consumers, explore how British-Nigerian beauty brand, Liha Beauty, are creatively engaging with their consumers through community led workshops.

  • Defining and reflecting your USP in a pop-up setting.
  • Skilful engagement strategies to build brand loyalty.
  • Making a statement on the Highstreet to build brand visibility and drive sales.
Liha Okunniwa Co-Founder, Liha Beauty
Abi Oyepitan Co-Founder, Liha Beauty