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Brand Expansion
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Digital
24 Apr 2024
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Fireside Chat
The Making of Kayali - Building a Home-Grown Brand which Speaks to a Global Audience
Since co-founding HUDA Beauty with her sisters, social media powerhouse, Mona Kattan, has grown from strength to strength. With an engaged a community of more than 3 million followers, this session will explore Mona’s entrepreneurial journey to building a Middle Eastern inspired fragrance which engages an international consumer base.
- Developing your USP - placing a personal stamp on your brand and demonstrating brand identity.
- Leveraging social media platforms – tips for engaging with online consumers and building digital communities.
- Forging powerful collaborations to accelerate international expansion.
