- Stream 1
- Brand Expansion
Since co-founding HUDA Beauty with her sisters, social media powerhouse, Mona Kattan, has grown from strength to strength. With an engaged a community of more than 3 million followers, this session will explore Mona’s entrepreneurial journey to building a Middle Eastern inspired fragrance which engages an international consumer base.
- Developing your USP - placing a personal stamp on your brand and demonstrating brand identity.
- Leveraging social media platforms – tips for engaging with online consumers and building digital communities.
- Forging powerful collaborations to accelerate international expansion.