• THE RETAIL SUMMIT | 23-24 APRIL 2024 | DUBAI
  • THE RETAIL SUMMIT | 23-24 APRIL 2024 | DUBAI
  • THE RETAIL SUMMIT | 23-24 APRIL 2024 | DUBAI

2024 Agenda

  • Stream 1
  • Brand Expansion
  • Digital
24 Apr 2024    – 
Fireside Chat
The Making of Kayali - Building a Home-Grown Brand which Speaks to a Global Audience

Since co-founding HUDA Beauty with her sisters, social media powerhouse, Mona Kattan, has grown from strength to strength. With an engaged a community of more than 3 million followers, this session will explore Mona’s entrepreneurial journey to building a Middle Eastern inspired fragrance which engages an international consumer base. 

  • Developing your USP - placing a personal stamp on your brand and demonstrating brand identity. 
  • Leveraging social media platforms – tips for engaging with online consumers and building digital communities. 
  • Forging powerful collaborations to accelerate international expansion. 
Mona Kattan Founder, Kayali Fragrances, & Co-Founder, HB Investments