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Macroeconomics
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Brand Expansion
23 Apr 2024
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Expanding into the Middle East-What is the Winning Recipe for Entering the Region?
In a retail renaissance, the Middle East emerges as a hub of growth and opportunity. As Dubai solidifies its status as a global shopping destination and Saudi Arabia pumps investments into colossal retail ventures, discover how international retailers are strategically harnessing the landscape of opportunity and captivating Middle Eastern consumers.
- Joint venture vs. limited partnership - weighing out the pros and cons.
- Navigating strenuous regulation and ensuring compliance.
- Establishing and strengthening relationships with landlords and partners.
- Meeting local and tourist demands - selecting a price point which meets consumer expectations.
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