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									Digital 
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									Brick & Mortar 
							24 Apr 2024   
							
							
						
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								Fireside Chat
							
						
						
						
							Experiential Retail – Delivering and Enhancing the Personalised Shopping Experience
						
		
						
						
		
		
	
							As consumers become increasing digitally native and shopping dynamics continue to shift, how can retailers redefine and distinguish their store experiences? We'll speak with Sharon Price John to hear how multinational sensation, Build-A-Bear, have defied convention and embarked on a creative journey to revolutionise consumer interactions.
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	Evolving for e-commerce and cultivating customer centricity across the omni-channel. 
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	Transforming the customer experience with phygital retail. 
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	Constructing experiences beyond retail to unlock brand value. 
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	Brand storytelling and building an emotional connection with consumers. 

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