- Stream 2
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Brand Expansion
23 Apr 2024
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Fireside Chat
Exploring Transformative Business Strategies: A Case Study of Hasbro
Join us for an insightful session exploring the dynamic business strategies and transformations undertaken by Hasbro, a global leader in play. Delve into the strategic decisions and innovative approaches that have propelled Hasbro's success, ranging from product diversification to market expansion.
We’ll unravel the intricacies of how Hasbro has strategically navigated the realms of IP, innovation, and business growth and adapted to new trends while maintaining brand integrity. From iconic toy and game brands to blockbuster entertainment franchises, discover the key ingredients behind Hasbro's ability to stay ahead of the curve by leveraging intellectual property and fostering creative partnerships.
